InsureKidsNow.gov (Centers for Medicare & Medicaid Services)

Mission:
The Connecting Kids to Coverage National Campaign is a national outreach and enrollment initiative operated by the Centers for Medicare & Medicaid Services (CMS). The campaign's mission is to increase awareness and enrollment of eligible children and teens in Medicaid and the Children's Health Insurance Program (CHIP).

Services and Activities:

• Awareness Raising: The campaign works to inform families about the availability of health coverage for children and teens through Medicaid and CHIP.
• Enrollment Support: The initiative creates opportunities for families to enroll their eligible children and teens in coverage, including providing information on how to apply and renew coverage.
• Motivation and Retention: Efforts are made to encourage parents to maintain their children's health coverage by renewing enrollment as needed.
• Resource Provision: The campaign offers outreach guides, toolkits, and materials to assist states, community organizations, schools, and healthcare providers in conducting effective outreach and enrollment activities.
• Partnerships: The campaign collaborates with national, regional, and local organizations to spread information about Medicaid and CHIP.

Who Is Served:

• Target Population: Families with children and teens (ages 0-18) who may be eligible for Medicaid or CHIP, including those residing in Louisa County, VA and surrounding areas.
• Eligibility: Children and teens who meet Medicaid or CHIP eligibility requirements, which are based on factors such as household income and residency. Specific eligibility criteria are determined by state and federal guidelines.

Program Highlights:

• The campaign is funded through federal legislation including the HEALTHY KIDS Act and the ACCESS Act.
• Outreach efforts include webinars, videos, public service announcements, and digital resources.
• The campaign provides participation rate data and supports ongoing efforts to ensure high enrollment among eligible children.

Service Area:

• The campaign operates nationally, including Virginia and Louisa County, ensuring that eligible families in these regions can access information and support for enrolling in Medicaid and CHIP.

Additional Information:

• The campaign celebrated 25 years of CHIP in 2022, highlighting its long-standing commitment to children's health coverage.
• Outreach materials are available in multiple formats and languages to support diverse communities.

For more information or to access outreach resources, contact the organization or visit the official website.